Frequently Asked Questions

We solve challenges in connecting ERP to eCommerce to B2B customers and manage eOrders and eInvoices between them.

We can imagine you and your vendor have questions, please find FAQ and answers below and feel free to contact us.

How does Vurbis work
What’s “PunchOut” (aka cXML Punchout, Procurement Punchout, OCI Roundtrip)?2022-10-05T11:58:16+02:00

An e-Procurement industry standard protocol that enables secure online shopping and ordering between e-commerce web store platforms (Magento, Woo, Shopify, Episerver, Prestashop, Big Commerce, OpenCart, Oro Commerce, etc.) and e-procurement systems (Coupa, SAP Ariba, Workday, Oracle, Jaggaer, iValua, Birchstreet, SAP SRM, etc.) It has existed for over 20 years, and ALL e-procurement and ERP systems have built-in PunchOut support today, so your customers are ready!

Why is my customer (the buying organization) asking for “PunchOut”?2022-09-20T15:21:07+02:00

Your customer is implementing an e-procurement system to order online from suppliers. The e-procurement ordering process requires they be able to automatically login to your web store from their e-procurement systems, that your web store be visible inside a browser frame in the e-procurement system UI, that the web store shopping cart can be added to the e-procurement systems shopping cart (where they could have item from other web stores, and finally that the order be pre-approved prior to fulfillment – that’s where PunchOut comes in.

Why can’t they just use my current online web store?2022-09-20T15:22:11+02:00

Among the benefits of having PunchOut capability in your online web store are increased brand exposure to customers, lower order processing costs, a reduction in errors and exceptions, improved customer intelligence, and tighter integration to customer systems and processes. Very quickly, all of the above add up to increased overall customer satisfaction.

What are the benefits having PunchOut capability?2022-09-27T13:49:58+02:00

Among the benefits of having PunchOut capability in your online web store are increased brand exposure to customers, lower order processing costs, a reduction in errors and exceptions, improved customer intelligence, and tighter integration to customer systems and processes. Very quickly, all of the above add up to increased overall customer satisfaction.

How can I get my web store “PunchOut-Ready” fast?2022-09-20T15:25:50+02:00

You can build PunchOut functionality into your web store platform yourself. This can be complex, time consuming and expensive if you or your Agency partner aren’t familiar with PunchOut (the technical specification can be found at, or your web store platform technology itself. The fastest, least expensive and most reliable way to make your web store PunchOut-Ready is the Vurbis PunchOut Plugin™.The benefit of a Plugin-based solution is that it leverages the investment you’ve already made in your e-commerce web store, and all your customers, whether they are accessing your store via Punchout or directly, have the same user experience, branding experience, and its controlled by you! Also, its non-invasive – you don’t have to make any modifications to your web store at all. And our fixed annual pricing, you know what you’re paying upfront, and you can plan ahead for additional customer’s requesting PunchOut.

What if I don’t have a web store yet, but have customers requesting PunchOut?2022-09-20T15:26:09+02:00

If you don’t have a web store or your current web store is unstable, or lacks B2B functionality, the Vurbis’ Punchout-ready B2B Web Store could be a fit for you. Not only will you be able to support e-procurement customers requesting PunchOut, but you can also accept web orders for other customers. And once again, with our fixed annual pricing, you know what you’re paying upfront and can plan ahead for additional customer’s requesting PunchOutThe benefit of a Punchout-ready Web store is speed and simplicity. Your business goes from barely being e-commerce ready to being fully e-commerce ready, in weeks. Note than many B2B sellers start with the Punchout-ready B2B Web Store while implementing their multi-channel e-commerce platform; then convert to the Plugin once it’s in place. 

Can PunchOut increase my sales?2022-09-20T15:26:33+02:00

Yes. Using PunchOut, your web store is now accessible right from your customer’s e-procurement system desktop – you’re basically just a click away from their users. This is important because using the e-procurement system to place orders is typically a mandate within buying organizations. By being Punchout-ready, you’ve also made it easier, and also compliant, for them to order from you than your competitors who don’t have PunchOut capability.

What about new sales?2022-09-20T15:28:47+02:00

PunchOut capability adds one more effective tool to your sales team’s toolbox. Large, global 2000-type companies are the biggest users of e-procurement systems. If you plan to sell to them, your web store needs to be PunchOut-Ready. Not convinced? The infographic below shows how Amazon Business increased sales by more than 10x in the two years after they made their site PunchOut-Enabled.

Can PunchOut increase sales? Let’s ask Amazon…​

In late-2015, Amazon Business added PunchOut capability to its site. Now they could integrate with ANY e-procurement system (see list below.) What happened? Sales increased 10X in two years.

Source: Amazon Business

What happens if I ignore my customer’s request to provide Punchout capability?2022-09-20T15:29:13+02:00

Again, using the e-procurement system is typically a mandate within the buying organization because the ROI (Return om Investment) is based on maximizing the number of orders processed by the e-procurement system.  If you don’t comply, your orders can’t be processed by the e-procurement system, and they may have no choice to find another supplier that has PunchOut capability, or as shown previously, order what they need from Amazon Business.  The simple truth is they’re not going to spend millions on an e-procurement system, and then make an exception for you.

Can I expect more requests from customers to provide PunchOut capability in the future?2022-09-20T15:29:27+02:00

Yes, there’s no doubt about it. Buying organizations started digitizing their businesses in the late 1990’s when the first generation of e-procurement systems hit the market. According to The Hackett Group, e-procurement system usage will triple by 2021. Now is the time to act, or possibly get left behind.

My customer specifically asked for cXML PunchOut – is there more than one version of PunchOut?2022-09-20T15:30:07+02:00

Yes. There are different iterations of the XML PunchOut standard. The most widely used iteration is cXML PunchOut (, which is supported by most, if not all, e-procurement and ERP systems. Another common iteration, OCI Roundtrip, is specific to the SAP SRM e-procurement applications and derivative systems based in SAP SRM. Some e-procurement applications support both, but cXML PunchOut is considered more robust and easier to support, so it is often the choice when both are available.Note also that e-procurement system vendors each have their own sub-versions of each iteration. For example, Ariba’s sub-version of cXML PunchOut, though similar, is not the same as Coupa’s sub-version, which is different than Birchstreet’s, and Oracle’s, and so on. Lastly, because of the outstanding flexibility built into the XML Punchout standard, it can be customized (field sizes,  extrinsic, document sets, network security rules, etc.) by a buying organization to suit their specific business needs, so Ariba cXML PunchOut for Customer A will be slightly different than an Ariba cXML PunchOut for Customer B.

My customer asked for Level 2 PunchOut – what’s that?2022-09-20T15:30:23+02:00

In a Level ll PunchOut implementation (OCI5 in the SAP SRM world), the user shops his e-procurement system’s built-in e-catalog (versus initially Punching Out to shop your web store), and when he/she finds what’s needed, Punches Out directly to the item details page in your web store. After that, the process is the same as regular Punchout. Level 2 and OCI5 are not widely used due to the amount of extra work and expense required by both the buyer and supplier to create, test and maintain the search index in the e-procurement system.

My customer also told me to join his e-procurement vendor’s supplier network – why?2022-09-20T15:30:38+02:00

Some e-procurement vendors (Ariba, Coupa to name two) route all PunchOut requests through their Supplier Network. It typically takes a few minutes to register and has little impact on your PunchOut implementation.

Is there any downside to implementing PunchOut?2022-09-20T15:30:53+02:00

No. The benefits speak for themselves. PunchOut should never be considered an incremental business cost, but a key part of a multi-channel selling strategy. PunchOut is an investment in your company’s future, just like new cutting-edge machinery, or a super-efficient distribution center.

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