PunchOut can contribute to increased sales by making it easier for customers to buy from you within their existing eProcurement systems. When your web store is PunchOut-enabled, buyers can access your catalog directly from their procurement platform, making your products immediately available within their approved purchasing workflow.

This is especially important as many organizations require purchases to be made through eProcurement systems. By being PunchOut-Ready, you become easier to work with, more compliant with buyer requirements, and more accessible than competitors who do not offer this capability. This can lead to higher order volumes and stronger customer retention.

A well-known example is Amazon Business. After introducing PunchOut capability in 2015, it enabled integration with a wide range of eProcurement systems. Over the following two years, this significantly expanded its reach within enterprise procurement environments and contributed to substantial growth. Their sales increased 10x in just two years.