If your customer (the buying organization) is requesting PunchOut, it is because they are using an eProcurement system to manage and control their purchasing from suppliers like you.
These systems require a secure, automated way to connect directly to your eCommerce platform so that users can access your catalog from within their procurement environment, browse and select products, and add items to a centralized shopping cart - which may also include purchases from other suppliers. The final order is then routed through their internal approval process before being submitted for fulfillment.
PunchOut enables this seamless connection between systems, ensuring a controlled, efficient, and compliant purchasing experience. By implementing PunchOut, you make it easier for your customers to buy from you while fully aligning with their procurement workflows.