We support many Promotional products & Merchandise companies and resellers who manage highly configurable offerings – merchandise for brand activation campaigns, staff apparel, printed goods, and giveaways. These orders often include complex specifications such as print location, printable area size, color variants, production techniques (embroidery, screen print, transfer), and personalization.

The challenge is that pricing and production depend heavily on these attributes – particularly the printable area, where larger or more complex designs significantly impact cost. eCommerce systems therefore need to generate order lines “on the fly” with multiple attributes attached. However, buyer eProcurement and ERP systems don’t always support this level of variation or free-form product detail, which can lead to rejected orders, manual corrections, and delays.

Many promotional suppliers operate internationally and use open-source webshops such as Magento, WooCommerce, and PrestaShop, while their customers purchase through procurement suites like SAP Ariba, Coupa, and Visma – making standardization increasingly challenging.